Is There a Media Upload Limit on Linkedin

Since launching sponsored video ads in 2018, LinkedIn has continued to develop their video offerings, perhaps hoping to copy the success of stories and live videos on platforms similar Facebook, Instagram and Snapchat.

While the new functionalities are currently in express release or beta, it's clear that LinkedIn will soon look a lot more like the other big social channels when it comes to video.

And it's a expert affair, as well — image, video and link posts get 39% more date than text-but posts on LinkedIn. And so social media managers interested in engaging their audience should encompass media-rich posts, especially video.

Hither's a primer on everything you need to know nearly LinkedIn video today, and what's coming down the pipeline.

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Navigate this article:

• Specs and descriptions of all LinkedIn video types
• LinkedIn video metrics — explained
• FAQs most LinkedIn videos
• 8 examples of LinkedIn video content
• Tl;dr (summary)

LinkedIn video types: specs for native, sponsored and more

LinkedIn Native Videos

Native videos are any video content uploaded straight to your personal profile or company page. These are shared organically amidst your network, along with a description (700 characters max for posts on your company page) that is displayed to a higher place the video.

Videos tin be anywhere from 3 seconds to 10 minutes in length, with a maximum file size of 5GB.

LinkedIn allows yous to upload both horizontal and vertical videos, but beware — LinkedIn will crop those vertical videos into a foursquare on their newsfeed.

LinkedIn Video Ads

Video ads are sponsored content that you lot pay for. LinkedIn now gives you the option of sponsoring a video mail service you made organically through your company page (similar to boosting a Facebook post) or setting up a video ad via the Entrada Manager.

Like native videos, ads can be as short equally three seconds, but LinkedIn allows video ads to exist up to 30 minutes in length. However, they do cap the file size at 200MB, so your short film will exist compressed.

Video ads must exist horizontal — vertical vids are currently not a supported function of sponsored content.

When creating a video advertizing in Campaign Manager, LinkedIn allows yous to add a headline, which is displayed under the video, a description (600 characters max, but just 150 displayed past default), and a destination URL. Yous can even set upwardly an A/B test with the headline and description text.

Embedded Videos in LinkedIn Posts

Embedded videos are videos that are shared from a third political party video platform like YouTube. LinkedIn, like pretty much every social channel, definitely prefers native video, then if you exercise share an embedded video, you lot'll be operating at a disadvantage.

Embedded videos — unlike native videos and sponsored videos — do not autoplay on LinkedIn, presenting a one-click barrier. If you lot're looking for appointment on your own contour or company page, you lot should avoid embedding videos.

LinkedIn Live

This is a new video broadcasting feature, currently only available in beta to select members and pages. This live video streaming service allows LinkedIn members to collaborate with their followers in existent time. Viewers are able to submit comments and questions, which the host tin can reply to live.

For more than inspiration, check out how brands have been using live videos on Facebook to connect with their audience.

LinkedIn Live also includes an option for private streaming, allowing hosts to cull select members to bring together the video without distributing information technology publicly. This offers a number of potential apply cases for the business-oriented social network, ranging from alive-streaming tradeshow talks, hosting webinars, making production announcements, and more.

LinkedIn is accepting submissions to join the beta, and then if you're interested, yous have the unique opportunity to exist a (very) early adopter.

LinkedIn Stories

This is some other feature the platform is borrowing based on the success of Stories — those ephemeral videos — on other channels (hello, Instagram). Currently, the stories functionality is merely available as office of their Student Voices release which lets university students in America share short videos to Campus Playlists.

LinkedIn Stories videos remain visible for 1 calendar week within the playlist, merely remain permanently visible on the sharer'due south profile page. The success of Educatee Voices will likely determine if and when the functionality is rolled out to a broader LinkedIn audition.

LinkedIn video metrics — explained

Depending on which type of video yous postal service, LinkedIn reports on different metrics. Native videos get the standard likes and comments, but unlike static posts, they also show how many views a video received.

LinkedIn defines an organic view as iii seconds of video play with at to the lowest degree l% of the video visible. Social media marketers can take comfort in the fact that LinkedIn videos will non autoplay if there is less than 50% of the video in view on a user's screen.

For sponsored content, LinkedIn offers boosted metrics:

• Impression: One 2nd of playback while at least l% of the video is in view
• Views: Ii seconds of playback while at to the lowest degree 50% of the video is in view or a click on the CTA, whichever comes showtime
• Views at X%: The number of times someone viewed 25%, l% or 75% of your video, including people who skipped ahead to that signal
• Complete: The number of times someone viewed 97-100% of your video, including people who skipped alee to that signal
• Completion charge per unit: Number of consummate views divided by the total number of views x100
• Full screen plays: Total number of people who clicked to view the video in full screen mode, regardless of how much of the video they watched.

Most common questions almost LinkedIn video

How exercise I postal service a video on LinkedIn?

To share a native video, navigate to your visitor's LinkedIn profile and click "Start a post." Click the video icon to upload your video file. Add your description text and, when you file is uploaded, click "Post."

To share a video ad, navigate to Campaign Manager and click "Create campaign." When y'all come to the Advertising Format section, select "Video advertisement."

Y'all can besides use a social media platform like Falcon.io to schedule LinkedIn video posts in accelerate and measure their performance.

How long should my video be?

Technically, your video tin be anywhere from 3 seconds to 10 minutes for native videos or 30 minutes for video ads. All the same, as with many forms of content marketing, less is frequently more. One LinkedIn study showed that videos nether 30 seconds had a 200% increase in view completion rates.

Video length should be determined by 2 fundamental principles:

1. Long videos are fine, only they need to be interesting right abroad. Viewers need to empathize why they should keep watching within the start 3 seconds.
2. Length should be proportional to funnel placement. In general, top-of-funnel content (educational material, manufacture news, trends, etc.) should be brusque, ideally under 90 seconds. The further down the funnel (example studies, production demos, etc.), the longer the videos can be in order to take hold of interest and bulldoze conversion. Longer videos may take a lower completion rate, but those who do stop are much more likely to become a customer.

What's the best aspect ratio?

For native videos, LinkedIn accepts both horizontal and vertical videos. All the same, it's important to know that your vertical videos volition exist cropped into a foursquare for display in the newsfeed.

Video ads must exist horizontal, with an option for a widescreen version. For a video at 1080p,  that ways you tin upload a video at either 1440 10 1080 or 1920 x 1080.

Practice I need to invest in a lot of fancy equipment?

Non at all. Depending on what type of content you want to share, you tin get abroad with shooting your video on a high-end smartphone (or equivalent). LinkedIn will compress your videos when y'all upload, and since viewers can't adjust the displayed resolution, it doesn't make sense to invest in a super high-cease photographic camera setup.

A social video starter packet might include: tripod (exit the shaky cam for film festivals), microphone and – if you lot want to go all in – some lights.

Should I include subtitles?

Yes. Aye. A thousand times yes.

LinkedIn videos default to autoplay without audio, which means users must actively plow the sound on to hear anything. LinkedIn doesn't share stats on how many users choose to activate sound on desktop or mobile, simply it's articulate that to arrange all viewers, subtitles are essential.

LinkedIn allows you to include a separate subtitles file while uploading your video from a desktop device. Alternatively, many video marketers accept taken to hardcoding (burning) captions or text directly into their videos.

viii examples of video content to share on LinkedIn

LinkedIn'due south content skews more professional person than other social networks, just that doesn't mean your videos need to be limited to suited business-folk selling their wares. Authenticity is the key discussion, and with video, brands have the opportunity to nowadays downward-to-earth content about all sorts of topics.

Take a await beneath at eight examples of videos from brands who are dominating the LinkedIn video game on all sorts of themes.

1) Company news

Probably the most obvious piece of content to share on LinkedIn is news related directly to your company. LinkedIn is a peachy aqueduct to share announcements most exciting new developments in your company's strategy, growth, and – in this example – expansion into new markets.

In this thirty second video, scooter-rental company Voi announces their return to Madrid. The video is straight, showing their production in use, without boosted editorialization. There is no voiceover or dialogue, which makes it easy to grasp without any audio.

2) Events

Events – both in-person and digital – provide ample content for video sharing. Use video ads to promote company-sponsored events or try live video for streaming keynote talks.

Lego shared a video recapping their event to launch a new set in partnership with Netflix's smash hit Stranger Things. The 70-second video is a highlight reel of upshot buzz, product news, and fan enthusiasm.

3) Product updates or releases

Whenever you take something new to announce, social media is an obvious channel. LinkedIn is a keen platform to demo new products, and using video allows you to show off cool new features in a more engaging mode.

Bose shared this thirty-2nd spot on their LinkedIn Company page to announce the release of their new wearable product. The video works well on LinkedIn as it doesn't require sound to get the total message.

iv) "How it'due south made" videos on products or services

What may be routine for you could be novel to people outside your company. Sharing a await into how your products or services come to life is a great way to demonstrate value and share something unique.

Accept you ever wondered how a cymbal gets made? Me neither, just this (viii minute!) video is fascinating. Side by side fourth dimension nosotros buy cymbals, this visitor will be tiptop of mind.

5) "Behind the scenes" looks at company culture or office events

Sometimes it's nice to get an within await at what's going on backstage. Companies tin exercise a lot to share their corporate values and bolster their make epitome past sharing an inside look at their employees and workplaces.

Zest.is shared this short time lapse video of the team redecorating their office with their brand look front and center. Information technology's an example of a very easy-to-produce video giving a clear glimpse into the company.

6) Client testimonials or case stories

Client cases are some of the almost engaging down-funnel content that a make can share. Done properly, they both explain and justify your company'southward core value, while inspiring other potential customers to join in.

Salesforce understands the power of a skilful customer testimonial — as evidenced by this super sleek, nigh cinematic example video. At over six minutes long, this is not a simple story. But this sharp video is both informational and inspirational. (And wait at those subtitles!)

seven) Tap into an manufacture or global trend

Connecting your company, product, brand, or manufacture to what people in your market already intendance nearly is a great way to encourage authentic date.

Arla Foods did a whole video serial on nutrient waste and what their company is doing to aid. The LinkedIn video is short (27 seconds) and uses on-screen text to evangelize the message.

8) Educate & inspire

People are e'er looking to learn something new — and if they can do information technology in under a minute, even better. LinkedIn is a slap-up place for companies to share their expertise with their followers.

Talent Garden uses LinkedIn videos not only to promote their courses, but too to share key takeaways from them. In this 90-2d video, 1 of their teachers gives a quick introduction to the topic, throwing in some examples of what he'll be sharing in the course.

tl;dr

Already convinced nigh LinkedIn videos and merely want the key takeaways? Ok, here y'all go:

• In addition to its current offering of native, embedded, and sponsored video content, LinkedIn is slowly introducing new video features like Stories and Live.
• LinkedIn reports on different metrics depending on what blazon of video you share—sponsored videos come with enhanced metrics—so programme accordingly.
• Video length should be determined past where the content fits in your marketing funnel; summit of funnel content should exist brusk (max ninety seconds) while down funnel content can be longer.
• You don't need any fancy equipment, but your followers volition thank you for investing in a tripod.
• Utilize video to share all sorts of content similar visitor news, result wrap-ups, product updates, customer cases, and more than.
• E'er. Include. Subtitles.

No matter your company size or your video production upkeep, yous can share great content on LinkedIn (or at to the lowest degree not the worst content).

For more info on video marketing, check out our posts on how the LinkedIn algorithm actually works, seven new video formats you tin use on social, and how brands are using Stories to great issue on Instagram.

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Source: https://www.falcon.io/insights-hub/topics/content-marketing/everything-you-need-to-know-about-linkedin-videos/

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